The Talent Marketing Engine™
The 8-stage Marketing framework to
attract, engage, convert, and retain talent.
Now mapped out for you.
The future of Employer Branding and Recruitment Marketing is here
Most teams are only activating parts of the talent journey, missing out on the opportunity to turn their Employer Brand and talent campaigns into a true attraction, engagement and retention engine.
THE RESULT
ROI is hard to prove. Pre-application pipelines stay cold.
This guide gives you the blueprint to fix it.
Introducing the
Talent Marketing Engine™
The system that connects everything for you.
A practical Marketing-powered framework that elevates Employer Branding and talent campaigns into a full lifecycle strategy.
From awareness to nurture, candidate conversion, employee advocacy ánd retention.
What you'll get
Understand the difference that changes everything
Employer Branding, Recruitment Marketing, Talent Marketing, ...
Most organisations use these interchangeably.
This guide clarifies the distinction and shows why it matters for your pipeline.
Know exactly what to do at each of the 8 stages, by role
From Unaware to Employee Advocacy and Alumni nurturing -
This guide lists the activities, programmes and KPIs that activate your employer brand throughout the full talent lifecycle, by role.
Measure what actually moves the needle,
per stage
Most EB and RM teams track activity metrics, not behaviour.
This guide maps the KPIs that matter at each lifecycle stage, so you can finally show the impact of your work in terms that the business understands.
Assess your maturity and identify the gaps
A quick maturity assessment model that helps you see where your system is strong and where it's breaking down.
You'll walk away understanding what to prioritise next.
This is for you if you work in:
Employer Branding
Recruitment Marketing
HR & Talent Acquisition
Marketing pivoting to talent
Get your free copy
ABOUT
Hi, I'm Margriet Platteau
Founder of Talent Marketing Coach
14+ years in B2B marketing and talent strategy. I built this framework because marketing expertise in the world of talent is still deeply underrated, and I believe it's the missing capability that transforms great EB and RM into a system that actually drives business growth.
Talent Marketing Coach
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